Search engine algorithms change regularly and WWC Group ensures the company is aware of the latest developments in SEO. Unlike many SEO firms who use outdated strategies and techniques, IMI is aware of what search engines value the most today. Several of the newest developments include:

• Increasing website speed and performance to achieve higher ranks
• Prioritizing high quality links over a high quantity of links
• Conducting accurate keyword analysis by ascertaining keyword data is consistent across multiple research tools (e.g. Wordtracker and Keyword Discovery)
• Differing weight of inbound links (e.g. page rank is most positively affected by text-immersed link rather than footer links)

We closely follow the Google guidelines, which are disseminated each quarter, but have many other ways of obtaining proprietary information regarding the search engine behavior as well. Our team regularly attends major search marketing workshops and stays in constant communication with other industry experts to collaborate and keep up-to-date with the newest and most effective SEO techniques. Using this type of information, our engineers are often able to update clients' SEO campaigns before new updates to Google's algorithm are implemented-shielding clients from falling in ranks. IMI applies knowledge of this sort to all current and future SEO campaigns.

Why You Need Search Engine Optimization (SEO)

The most effective way to drive visitors to your website at the lowest cost is to build your website's organic search engine ranking. Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. The process involves a combination of "on page" and "off page" strategies design to support your business goals. Visibility in the search engines will improve your company's online brand exposure while increasing site traffic, time one site, and conversions.

Our Process

WWC Group’s SEO campaigns begin with a thorough setup process that includes an extensive keyword analysis and on-page optimization to make the websites search engine friendly. This phase includes the following deliverables:

• Client Needs Assessment Review
• Competitor Analysis
• Keyword Research and Strategy
• Baseline Keyword Ranking Report
• Keyword targeting along with unique branding enticement of the Title Tags & Meta Descriptions (i.e. Keyword assignment creation and implementation)
• Keyword Assignment Creation and Implementation
• Google Analytics Setup
• Google Webmaster Tools Setup
• Canonicalization of non-www & www
• Canonicalization of Index or default pages
• URL rewriting using keyword rich URLs with an organized categorization
• Proper use of the robots.txt file to direct the search engines away from corporate sensitive information on the site
• Proper interlinking of the site for both discovery by the search engines and SEO strength of the pages
• Utilization of all client associations and relationships to build proper linking to the site
• Resolution of web elements that can potentially cause penalties or banning in search engines
• Continuation of constant client communication and in depth metrics reports to weigh SEO effectiveness against the client's overall goals